As we grow into our third year of the Front Porch Farm Stand, we would like to thank our loyal customers who have supported us over the years. Thank you!
It was a novel concept to transform our front porch into a farmstand (after almost 20 years selling to local restaurants) and during the first few years we enjoyed the hey day of the local food movement. Now, however, I noticed that the novelty is wearing off, especially now that the local food market has become saturated. I’m not sure whether I am happy or sad about that. I mean, there are more local food/market choices than when we started; but, then, that means the customer base is being pulled out and, for small businesses, a loss of one or two regular clients is felt. In such a small community, over a dozen new market opportunities give customers the choice and convenience of shopping for locally grown and artisanal foods.
Don’t get me wrong. I’m excited about seeing all the new food opportunities; but, in the long run, I am wary that this will mean the shuttering of shops or old timers no longer in vogue with the latest food fad, businesses that have been around a long time gone as customers search for the thrill of the “new” or “hippest.”
When can a community become too overly saturated? Water is good; but you can water a plant too much and it dies.
It makes me appreciate the customers who have continued to support the front porch farmstand through thick and thin. Also makes me appreciate those who have been in business years/decades and to understand better the dedication they have.
I also wonder: do we really need to rely on gimmicks to bring in new customers? No bells or whistles to entice, and that’s what’s really NOVEL. The novelty of being simple and the same.
I am one for looking for better and new things; but, in the end, sometimes one can have too many balls in the air and end up “struggling with juggling.”
What do you think?