The Pasadena Environmental Leadership Forum at the Armory Center for the Arts (part the several month longTender Land festival) was held last night, showcasing Pasadena’s outstanding recycler winners and the following guest speakers:

Michael Crooke, President and CEO of Patagonia, Yvon Chouinard, Owner/Founder ofPatagonia and Co-founder of1% for the Planet, along with Robert Glen Ketchum,Artist/Author.

It was a great turnout for a Thursday night and we saw a few familiar faces.

Path to Freedom, along with 5 other outstanding recyclers received a Congressional Award presented by Mayor Bill Bogaard and Teresa Lamb Simpson, Representative of Congressman Adam Schiff.

The event was catered, by one of our local clients (Happy Trails Catering)! Whose organic food presentation was stunning and tasty. As an added bonus, they had contacted us days before, requesting flowers and herbs for an event they were catering for Pasadena / Patagonia, not knowing we were going to be in attendance.

It was really neat to see our flowers and herbs in use. We never really get to see the “finished product”.


“There’s no business to be done on a dead planet” ~ David Brower ~

Yvon Chouinard’s talk was one of many the highlights of the evening. He spoke of how he was led down the sustainable path for his business and of what he had learned so far. There were five “steps” that he spoke of — including coming to grips with the fact that we are all sinners and that we have to do our penance to the earth, that we should lead an examined life and how it’s our job to walk the talk.

“We have a long way to go and we don’t have a map — but we do have a way to read the terrain and to take the next step, and the next.” Yvon Chouinard

The evening ended with one of Patagonia’s employees sharing this quote: “talk minus action equals zero.”

Weather Report: Cool.

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